SRH Wilhelm Löhe Hochschule

Data Science – Business Analytics

  • Master of Science (M.Sc.)
  • 2 Years
  • Full time
  • on campus
  • 120 ECTS
  • New
  • Full time
  • only in english

You want to improve the performance of your company and make it even more successful in the future? Then specialize as a business analyst and optimize your career opportunities! Use the power of data to conquer the business world.

  • English
  • summer and winter semester
SRH Wilhelm Löhe Hochschule
Your course content

What you will learn

In the Master Data Science - Business Analytics program, you'll learn detailed methods for descriptive, predictive, and prescriptive data analysis. This will enable you to evaluate and analyze the performance of companies across various sizes and industries. You will acquire profound skills in the areas of data mining, artificial intelligence, and machine learning. These skills will enable you to determine the likelihood of future developments on the markets and to steer your company safely and successfully into the future.

You will be able to answer questions about the reasons for these developments and derive well-founded recommendations for upcoming decisions. The Master in Data Science – Business Analytics enables you to simulate the results of different decisions and optimize business processes. This will make you an expert for a true “data-driven” business.

In addition to the modules on data analysis, data management, artificial intelligence and machine learning, the Master in Data Science – Business Analytics includes the following core modules:

  • Marketing Analytics
  • Financial Analytics
  • People Analytics
  • Supply Chain Analytics
  • Business Analytics - Entrepreneurship


In the Marketing Analytics module, you will deal with the evaluation of marketing performance in order to maximize the effectiveness and efficiency and optimize the return on investment (ROI) of marketing activities. You will develop a strong understanding of the effects and interactions of different marketing activities and will be able to advise marketing experts appropriately on the development of markets and the use of marketing resources.

In the Financial Analytics module, you will analyze the specific financial processes, financial functions, and financial data of companies. You will be able to assess investments, create forecasts, determine strategic financial targets, and significantly improve the company's profitability.

In the People Analytics module, you will collect and evaluate HR data in conjunction with other company data. This provides you with valuable information on collaboration, satisfaction and potential areas for improvement and allows you to derive meaningful measures for improvement. Through intelligent data analysis, you will play a crucial role in fostering positive employee development. Consequently, this will contribute signific

In the Supply Chain Analytics module, you will deal with global value chains and value-creation networks. You will analyze and combine data from different company systems to gain insights into the procurement, processing, and distribution of all kinds of products and derive measures for optimization.

The Business Analytics - Entrepreneurship module enables you to establish and develop companies. You will deal in detail with all phases of founding a company, paying particular attention to financial, legal, and organizational aspects. Learn to attract investors for your project by focusing on developing and testing your business idea and model in a simple and straightforward module.

Your career prospects

Our innovative approach that pays off

As a graduate of the Master's program in Data Science - Business Analytics, you have numerous career options at home and abroad.

The degree program's innovative focus provides opportunities in middle and upper management (department, team), research and development, conception and production, business development, marketing, as well as in strategy and management consulting.

The Master's in Data Science - Business Analytics also qualifies you for positions in the public sector, for research activities and for a doctorate.

Allgemein Online event | International Management and Leadership - 24.07.2024

During this online info event, we will inform you about our Master's program "International Management and Leadership".

Allgemein Online info session | Applied Computer Science - 24.07.2024

During this online info event, we will inform you about our international Master's degree program "Applied Computer Science".

Data Science – Business Analytics (M. Sc.)

Your curriculum

4 Semester 120 ECTS
1. Semester

1st semester

  • Statistics
  • Requirements Management
  • Fundamentals of Programming
  • Market Analytics
  • Financial Analytics
  • Supply Chain Analytics
2. Semester

2nd semester

  • Data Management
  • Data Preprocessing and Analytics
  • Data Visualization and Dashboards
  • Machine Learning
  • People Analytics
  • Business Analytics – Entrepreneurship
3. Semester

3rd semester

Business Analytics Internship

4. Semester

4th semester

  • Digital Innovation Project
  • Master Thesis
  • Master Thesis Colloquium
Admission requirements

Our requirements

  • Regular Track: 3-year Bachelor’s degree (180 ECTS), min. 3.0 German GPA.
  • Fast Track: 3,5-year Bachelor’s degree (210 ECTS) and a 3.0 German GPA.
  • The degree should be in Computer Science, Information Systems, (Health) Economics or a similar area of studies and be issued by an accredited university.
  • Proof of English proficiency: IELTS 6.5. We accept: Academic IELTS, IELTS Indicator I TOEFL iBT I PTE I CAE/CPE/FCE I Duolingo
Fees and Funding

Your tuition fees

Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)

EUR 680/month

Citizenship | Non-EU/EEA

EUR 750/month

The amount is fixed for the entire period of study.

In addition, an enrolment fee of EUR 500 for EU/EEA students (EUR 750 for non-EU/non-EEA students) is due at the beginning of the course.

Apply now

Application process and deadlines

Applications are open now. Apply now!


Your contact

If you have any questions, our team is happy to help you